/* ============================================
   SIRMAN REKLAM — HOMEPAGE / SADECE ANASAYFA
   Reklam stüdyosu tasarım sistemi
   ============================================ */

:root {
  --cream: #f5efe6;
  --cream-2: #efe8dc;
  --paper: #ffffff;
  --ink: #0e0d0c;
  --ink-mid: #2c2a27;
  --ink-soft: #5a5651;
  --line: rgba(14, 13, 12, 0.12);
  --line-soft: rgba(14, 13, 12, 0.07);
  --accent: #ff4d2a;
  --accent-2: #ff7a3c;
  --moss: #2f4a3a;
  --green-wa: #25d366;

  --font-sans: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif;
  --font-display: 'Instrument Serif', Georgia, 'Times New Roman', serif;
  --font-mono: ui-monospace, 'JetBrains Mono', Menlo, Consolas, monospace;

  --radius-sm: 14px;
  --radius: 22px;
  --radius-lg: 32px;
  --radius-xl: 44px;

  --shadow-sm: 0 1px 2px rgba(14, 13, 12, 0.04), 0 4px 14px rgba(14, 13, 12, 0.05);
  --shadow: 0 10px 30px rgba(14, 13, 12, 0.08);
  --shadow-lg: 0 24px 60px rgba(14, 13, 12, 0.18);

  --ease: cubic-bezier(0.2, 0.8, 0.2, 1);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-sans);
  background: var(--cream);
  color: var(--ink);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; transition: color .25s var(--ease); }
button { font: inherit; cursor: pointer; background: transparent; border: 0; color: inherit; }
ul, ol { list-style: none; }
em, i { font-family: var(--font-display); font-style: italic; font-weight: 400; }

.skip-link {
  position: absolute;
  left: 16px; top: -60px;
  background: var(--ink);
  color: var(--cream);
  padding: 12px 18px;
  border-radius: 999px;
  font-weight: 600;
  z-index: 1100;
  transition: top .25s var(--ease);
}
.skip-link:focus { top: 16px; }

/* ============ KONTEYNER ============ */
.wrap {
  width: 100%;
  max-width: 1320px;
  margin: 0 auto;
  padding-inline: clamp(20px, 4vw, 56px);
}

/* ============ TOPBAR ============ */
.topbar {
  background: var(--cream);
  border-bottom: 1px solid var(--line);
  font-size: 0.78rem;
  color: var(--ink-soft);
  position: relative;
  z-index: 50;
}
.topbar-inner {
  max-width: 1320px;
  margin: 0 auto;
  padding: 0.65rem clamp(20px, 4vw, 56px);
  display: flex;
  gap: 1.5rem;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
}
.topbar-item {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  font-weight: 500;
}
.topbar-item a:hover { color: var(--accent); }
.dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  display: inline-block;
}
.dot-live {
  background: var(--accent);
  box-shadow: 0 0 0 0 rgba(255, 77, 42, 0.55);
  animation: pulseDot 2s infinite;
}
@keyframes pulseDot {
  0% { box-shadow: 0 0 0 0 rgba(255, 77, 42, 0.55); }
  70% { box-shadow: 0 0 0 9px rgba(255, 77, 42, 0); }
  100% { box-shadow: 0 0 0 0 rgba(255, 77, 42, 0); }
}

/* ============ HEADER (yüzen kapsül) ============ */
.site-header {
  position: sticky;
  top: 16px;
  z-index: 100;
  padding: 0 clamp(20px, 4vw, 56px);
  margin-top: 16px;
}
.site-header-inner {
  position: relative;
  max-width: 1320px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.5rem 0.5rem 0.5rem 1.25rem;
  background: rgba(255, 255, 255, 0.72);
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  border: 1px solid var(--line);
  border-radius: 999px;
  box-shadow: var(--shadow-sm);
  transition: background .3s var(--ease), box-shadow .3s var(--ease);
}
.site-header.scrolled .site-header-inner {
  background: rgba(255, 255, 255, 0.94);
  box-shadow: var(--shadow);
}

.brand-mark {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-weight: 800;
  letter-spacing: -0.02em;
  font-size: 1rem;
  color: var(--ink);
  white-space: nowrap;
}
.brand-mark img {
  display: block;
  height: 27px;
  width: auto;
  user-select: none;
  -webkit-user-drag: none;
}
.brand-mark-dot {
  width: 12px; height: 12px;
  background: var(--accent);
  border-radius: 50%;
  box-shadow: 0 0 0 4px rgba(255, 77, 42, 0.16);
  flex-shrink: 0;
}
.brand-mark-accent { color: var(--accent); margin-left: 4px; }

@media (max-width: 640px) {
  .brand-mark img { height: 22px; }
}

.primary-nav {
  display: flex;
  gap: 1.75rem;
  align-items: center;
}
.primary-nav a {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--ink-mid);
  position: relative;
  padding: 0.4rem 0;
}
.primary-nav a::after {
  content: '';
  position: absolute;
  inset: auto 0 0 0;
  height: 1.5px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: right center;
  transition: transform .35s var(--ease);
}
.primary-nav a:hover { color: var(--ink); }
.primary-nav a:hover::after { transform: scaleX(1); transform-origin: left center; }

.header-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--ink);
  color: var(--cream);
  padding: 0.65rem 1.25rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.88rem;
  white-space: nowrap;
  transition: transform .25s var(--ease), background .25s var(--ease);
}
.header-cta:hover { background: var(--accent); transform: translateY(-1px); }
.header-cta-dot {
  width: 8px; height: 8px;
  background: var(--green-wa);
  border-radius: 50%;
  box-shadow: 0 0 0 2px rgba(37, 211, 102, 0.25);
}

.menu-trigger {
  display: none;
  width: 44px; height: 44px;
  border-radius: 50%;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
  background: var(--ink);
  color: var(--cream);
  flex-shrink: 0;
}
.menu-trigger span {
  display: block;
  width: 18px; height: 2px;
  background: var(--cream);
  border-radius: 2px;
  transition: transform .3s var(--ease);
}
.menu-trigger.open span:first-child { transform: rotate(45deg) translate(4px, 4px); }
.menu-trigger.open span:last-child { transform: rotate(-45deg) translate(4px, -4px); }

/* ============ HERO ============ */
.hero {
  position: relative;
  padding: clamp(3rem, 6vw, 5rem) 0 clamp(4rem, 8vw, 7rem);
  isolation: isolate;
  overflow: hidden;
}
.hero-canvas {
  position: absolute;
  inset: -120px 0 0 0;
  z-index: -1;
  pointer-events: none;
}
.grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(14, 13, 12, 0.06) 1px, transparent 1px),
    linear-gradient(90deg, rgba(14, 13, 12, 0.06) 1px, transparent 1px);
  background-size: 60px 60px;
  -webkit-mask-image: radial-gradient(ellipse 65% 60% at 50% 35%, black 30%, transparent 80%);
  mask-image: radial-gradient(ellipse 65% 60% at 50% 35%, black 30%, transparent 80%);
}
.blob {
  position: absolute;
  border-radius: 50%;
  filter: blur(110px);
}
.blob-1 {
  width: 600px; height: 600px;
  top: -180px; right: -120px;
  background: radial-gradient(circle, var(--accent) 0%, transparent 70%);
  opacity: 0.45;
  animation: floatA 18s ease-in-out infinite;
}
.blob-2 {
  width: 520px; height: 520px;
  bottom: -200px; left: -120px;
  background: radial-gradient(circle, #fcd34d 0%, transparent 70%);
  opacity: 0.32;
  animation: floatA 24s ease-in-out infinite reverse;
}
@keyframes floatA {
  0%, 100% { transform: translate(0, 0); }
  50% { transform: translate(40px, -30px); }
}

.hero-meta {
  display: flex;
  gap: 1rem;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  margin-bottom: 2.25rem;
}
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.5rem 0.95rem;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--ink-mid);
  box-shadow: var(--shadow-sm);
}
.kicker-dot {
  width: 7px; height: 7px;
  background: var(--accent);
  border-radius: 50%;
  animation: pulseDot 2s infinite;
}
.kicker-time {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  color: var(--ink-soft);
  letter-spacing: 0.04em;
}

.hero-headline {
  font-size: clamp(2.75rem, 9.4vw, 8.5rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.94;
  color: var(--ink);
  margin-bottom: 3rem;
  text-wrap: balance;
}
.hero-headline .line { display: block; }
.hero-headline em {
  color: var(--accent);
  font-weight: 400;
  letter-spacing: -0.02em;
  margin-right: 0.05em;
}

.hero-foot {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem 3rem;
  align-items: end;
  border-top: 1px solid var(--line);
  padding-top: 2rem;
}
.hero-lead {
  font-size: clamp(1rem, 1.4vw, 1.18rem);
  color: var(--ink-soft);
  line-height: 1.6;
  max-width: 32ch;
}
.hero-cta-row {
  display: flex;
  gap: 0.85rem;
  flex-wrap: wrap;
  justify-self: end;
}

/* ============ BUTONLAR ============ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.95rem 1.55rem;
  font-weight: 600;
  font-size: 0.95rem;
  border-radius: 999px;
  border: 1px solid transparent;
  transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  letter-spacing: -0.01em;
  white-space: nowrap;
  cursor: pointer;
}
.btn-primary {
  background: var(--ink);
  color: var(--cream);
}
.btn-primary:hover { background: var(--accent); transform: translateY(-2px); }
.btn-primary svg { width: 18px; height: 18px; }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}
.btn-ghost:hover {
  background: var(--ink);
  color: var(--cream);
  border-color: var(--ink);
  transform: translateY(-2px);
}
.btn-ghost-light {
  background: transparent;
  color: var(--cream);
  border-color: rgba(245, 239, 230, 0.3);
}
.btn-ghost-light:hover {
  background: var(--cream);
  color: var(--ink);
  border-color: var(--cream);
  transform: translateY(-2px);
}

/* ============ MARQUEE ============ */
.marquee {
  background: var(--ink);
  color: var(--cream);
  padding: 1.5rem 0;
  overflow: hidden;
  border-block: 1px solid rgba(245, 239, 230, 0.08);
}
.marquee-track {
  display: flex;
  align-items: center;
  gap: 3rem;
  white-space: nowrap;
  animation: marquee 38s linear infinite;
  font-size: clamp(1.5rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  width: max-content;
}
.marquee-track > span:not(.m-dot) {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 400;
}
.m-dot {
  width: 10px; height: 10px;
  background: var(--accent);
  border-radius: 50%;
  flex-shrink: 0;
}
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
.marquee:hover .marquee-track { animation-play-state: paused; }

/* ============ SECTION HEAD ============ */
.section-num {
  font-family: var(--font-mono);
  font-size: 0.74rem;
  letter-spacing: 0.18em;
  color: var(--ink-soft);
  font-weight: 600;
  display: inline-block;
  margin-bottom: 1.25rem;
}
.section-h {
  font-size: clamp(2rem, 5vw, 4rem);
  font-weight: 700;
  letter-spacing: -0.035em;
  line-height: 1.04;
  color: var(--ink);
  text-wrap: balance;
}
.section-h em { color: var(--accent); }
.services-sub {
  margin-top: 1rem;
  color: var(--ink-soft);
  font-size: 1.05rem;
  max-width: 56ch;
  line-height: 1.6;
}

/* ============ MANIFESTO ============ */
.manifesto {
  padding-block: clamp(4rem, 8vw, 7rem);
}
.manifesto .section-h {
  max-width: 22ch;
  margin-bottom: 3rem;
}
.manifesto-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2rem 3rem;
  border-top: 1px solid var(--line);
  padding-top: 2rem;
}
.manifesto-grid h3 {
  font-size: 1.15rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  margin-bottom: 0.5rem;
}
.manifesto-grid p {
  color: var(--ink-soft);
  font-size: 1rem;
  line-height: 1.6;
}

/* ============ SERVICES BENTO ============ */
.services { padding-block: clamp(4rem, 8vw, 7rem); }
.services-head { margin-bottom: 3rem; }
.bento {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-auto-rows: minmax(220px, auto);
  gap: 1rem;
}
.cell {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  border-radius: var(--radius-lg);
  padding: 2rem;
  overflow: hidden;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease);
  isolation: isolate;
}
.cell:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.cell-num {
  position: absolute;
  top: 1.5rem; right: 1.75rem;
  font-family: var(--font-mono);
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  font-weight: 600;
  opacity: 0.55;
}
.cell h3 {
  font-size: clamp(1.4rem, 2.4vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.05;
  margin-bottom: 0.6rem;
}
.cell p {
  font-size: 0.95rem;
  line-height: 1.55;
  opacity: 0.78;
  max-width: 38ch;
}
.cell-arrow {
  display: inline-flex;
  align-items: center; justify-content: center;
  width: 44px; height: 44px;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-size: 1.05rem;
  margin-top: 1.75rem;
  align-self: flex-start;
  opacity: 0.7;
  transition: transform .35s var(--ease), opacity .25s var(--ease);
}
.cell:hover .cell-arrow {
  transform: rotate(-45deg) scale(1.05);
  opacity: 1;
}

.cell-lg { grid-column: span 3; grid-row: span 2; }
.cell-md { grid-column: span 3; }
.cell-sm { grid-column: span 2; }

.cell-dark { background: var(--ink); color: var(--cream); }
.cell-dark::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at 80% 20%, rgba(255, 77, 42, 0.35) 0%, transparent 55%),
    radial-gradient(circle at 20% 80%, rgba(252, 211, 77, 0.12) 0%, transparent 50%);
  pointer-events: none;
  z-index: -1;
}
.cell-orange {
  background: linear-gradient(135deg, var(--accent) 0%, var(--accent-2) 100%);
  color: var(--cream);
}
.cell-cream {
  background: var(--paper);
  color: var(--ink);
  border: 1px solid var(--line);
}
.cell-moss {
  background: var(--moss);
  color: var(--cream);
}

/* ============ PROCESS / STEPS ============ */
.process { padding-block: clamp(4rem, 8vw, 7rem); }
.steps {
  display: flex;
  flex-direction: column;
}
.steps li {
  display: grid;
  grid-template-columns: 100px 1fr 2fr;
  gap: 2rem;
  padding: 2rem 0;
  border-top: 1px solid var(--line);
  align-items: start;
  transition: padding .3s var(--ease);
  position: relative;
}
.steps li:last-child { border-bottom: 1px solid var(--line); }
.steps li:hover { padding-left: 1rem; }
.steps li::before {
  content: '';
  position: absolute;
  left: 0; top: 0;
  width: 3px;
  height: 100%;
  background: var(--accent);
  transform: scaleY(0);
  transform-origin: top;
  transition: transform .35s var(--ease);
}
.steps li:hover::before { transform: scaleY(1); }
.step-num {
  font-family: var(--font-mono);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--accent);
}
.steps h3 {
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  font-weight: 700;
  letter-spacing: -0.025em;
}
.steps p {
  font-size: 1.05rem;
  color: var(--ink-soft);
  line-height: 1.6;
  max-width: 52ch;
}

/* ============ STATS BAND ============ */
.stats-band {
  background: var(--ink);
  color: var(--cream);
  padding: 4rem 0;
  position: relative;
  overflow: hidden;
}
.stats-band::before {
  content: '';
  position: absolute; inset: 0;
  background: radial-gradient(circle at 80% 30%, rgba(255, 77, 42, 0.2) 0%, transparent 50%);
  pointer-events: none;
}
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  position: relative;
}
.stat {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  border-left: 1px solid rgba(245, 239, 230, 0.18);
  padding-left: 1.5rem;
}
.stat-num {
  font-size: clamp(2.5rem, 5vw, 4rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--cream);
}
.stat-num em { color: var(--accent); margin-left: 2px; }
.stat-lbl {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: rgba(245, 239, 230, 0.72);
  font-weight: 600;
}

/* ============ REFERANS ============ */
.referans { padding-block: clamp(4rem, 8vw, 7rem); }
.tag-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
  gap: 0.75rem;
  margin-block: 3rem;
}
.tag {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0.85rem 1.25rem;
  font-size: 0.92rem;
  font-weight: 600;
  text-align: center;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  transition: all .3s var(--ease);
  cursor: default;
}
.tag:hover {
  background: var(--ink);
  color: var(--cream);
  border-color: var(--ink);
  transform: translateY(-2px);
}
.tag-icon {
  color: var(--accent);
  font-size: 0.7rem;
  line-height: 1;
}

.quote {
  margin-top: 4rem;
  padding: 3rem clamp(1.5rem, 4vw, 3rem);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  position: relative;
  max-width: 920px;
}
.quote::before {
  content: '"';
  position: absolute;
  top: -1.5rem; left: 2rem;
  font-family: var(--font-display);
  font-size: 7rem;
  color: var(--accent);
  line-height: 1;
}
.quote p {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 2.6vw, 2rem);
  font-style: italic;
  font-weight: 400;
  line-height: 1.35;
  color: var(--ink);
  margin-bottom: 1.5rem;
}
.quote cite {
  font-style: normal;
  font-size: 0.88rem;
  color: var(--ink-soft);
  font-weight: 600;
  letter-spacing: 0.04em;
}

/* ============ CTA BLOCK ============ */
.cta-block { padding-block: clamp(3rem, 7vw, 6rem); }
.cta-card {
  background: var(--ink);
  color: var(--cream);
  border-radius: clamp(24px, 4vw, 48px);
  padding: clamp(3rem, 7vw, 6rem);
  position: relative;
  overflow: hidden;
  isolation: isolate;
}
.cta-card::before {
  content: '';
  position: absolute; inset: 0;
  background:
    radial-gradient(circle at 85% 15%, rgba(255, 77, 42, 0.45) 0%, transparent 55%),
    radial-gradient(circle at 15% 85%, rgba(252, 211, 77, 0.18) 0%, transparent 50%);
  pointer-events: none;
  z-index: -1;
}
.cta-card .kicker {
  background: rgba(245, 239, 230, 0.08);
  border-color: rgba(245, 239, 230, 0.18);
  color: var(--cream);
}
.cta-h {
  font-size: clamp(2rem, 5.5vw, 4.25rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 1.02;
  margin: 1.5rem 0 1.25rem;
  text-wrap: balance;
}
.cta-h em { color: var(--accent); }
.cta-card p {
  font-size: 1.075rem;
  color: rgba(245, 239, 230, 0.72);
  max-width: 540px;
  margin-bottom: 2.5rem;
  line-height: 1.6;
}
.cta-row { display: flex; gap: 0.85rem; flex-wrap: wrap; }
.cta-row .btn-primary { background: var(--accent); color: var(--cream); }
.cta-row .btn-primary:hover { background: var(--cream); color: var(--ink); }

/* ============ FOOTER ============ */
.site-footer {
  background: var(--ink);
  color: var(--cream);
  padding: clamp(3rem, 5vw, 5rem) 0 2rem;
}

.footer-mark {
  font-size: clamp(3.5rem, 16vw, 13rem);
  font-weight: 900;
  letter-spacing: -0.05em;
  line-height: 0.85;
  text-align: center;
  color: rgba(245, 239, 230, 0.92);
  margin-bottom: 3rem;
  user-select: none;
}
.footer-mark span { color: var(--accent); }

.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1.2fr;
  gap: 3rem 2rem;
  padding-block: 3rem;
  border-block: 1px solid rgba(245, 239, 230, 0.12);
}
.footer-col h4 {
  font-size: 0.74rem;
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: rgba(245, 239, 230, 0.55);
  font-weight: 600;
  margin-bottom: 1.25rem;
}
.footer-col p {
  color: rgba(245, 239, 230, 0.78);
  font-size: 0.95rem;
  line-height: 1.6;
  max-width: 36ch;
}
.footer-col ul {
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}
.footer-col li,
.footer-col a {
  font-size: 0.95rem;
  color: rgba(245, 239, 230, 0.85);
}
.footer-col a:hover { color: var(--accent); }

.footer-bottom {
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
  padding-top: 1.5rem;
}
.footer-bottom p,
.footer-bottom a {
  font-size: 0.85rem;
  color: rgba(245, 239, 230, 0.55);
}
.footer-bottom a { font-weight: 600; }
.footer-bottom a:hover { color: var(--accent); }

/* ============ RESPONSIVE ============ */
@media (max-width: 980px) {
  .topbar-item:nth-child(2) { display: none; }
  .menu-trigger { display: flex; }
  .primary-nav {
    display: none;
    position: absolute;
    top: calc(100% + 12px);
    left: 0; right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0.25rem;
    padding: 1rem;
    background: var(--paper);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    box-shadow: var(--shadow-lg);
  }
  .primary-nav.open { display: flex; }
  .primary-nav a {
    padding: 0.85rem 0.85rem;
    border-radius: 12px;
    font-weight: 600;
    font-size: 1rem;
  }
  .primary-nav a::after { display: none; }
  .primary-nav a:hover { background: var(--cream); color: var(--ink); }

  .hero-foot { grid-template-columns: 1fr; gap: 2rem; }
  .hero-cta-row { justify-self: start; }

  .bento {
    grid-template-columns: repeat(2, 1fr);
    grid-auto-rows: auto;
  }
  .cell-lg { grid-column: span 2; grid-row: span 1; }
  .cell-md { grid-column: span 2; }
  .cell-sm { grid-column: span 1; }

  .steps li {
    grid-template-columns: 60px 1fr;
    grid-template-areas: "num title" ".   desc";
    gap: 0.75rem 1rem;
  }
  .step-num { grid-area: num; }
  .steps h3 { grid-area: title; }
  .steps p { grid-area: desc; margin-top: 0.5rem; }

  .stats-grid { grid-template-columns: repeat(2, 1fr); gap: 2.5rem 1.5rem; }

  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-mark { font-size: clamp(3rem, 22vw, 7rem); }
}

@media (max-width: 640px) {
  .topbar-inner { gap: 0.75rem; font-size: 0.72rem; }
  .topbar-item:first-child { display: none; }

  .site-header-inner { padding: 0.4rem 0.4rem 0.4rem 1rem; }
  .header-cta { padding: 0.55rem 1rem; font-size: 0.82rem; }
  .header-cta > span:not(.header-cta-dot) { display: none; }

  .hero-headline { letter-spacing: -0.035em; }
  .hero-cta-row { width: 100%; }
  .hero-cta-row .btn { flex: 1; justify-content: center; }

  .manifesto-grid { grid-template-columns: 1fr; gap: 1.5rem; }

  .bento { grid-template-columns: 1fr; }
  .cell-lg, .cell-md, .cell-sm { grid-column: span 1; grid-row: auto; }

  .stats-grid { grid-template-columns: 1fr 1fr; gap: 2rem 1.25rem; }
  .stat { padding-left: 1rem; }

  .quote { padding: 2.5rem 1.5rem; }
  .quote::before { font-size: 5rem; left: 1rem; top: -1rem; }

  .cta-row { width: 100%; }
  .cta-row .btn { justify-content: center; flex: 1; }

  .footer-grid { grid-template-columns: 1fr; gap: 2rem; padding-block: 2.5rem; }
  .footer-bottom { flex-direction: column; align-items: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
    scroll-behavior: auto !important;
  }
}

/* ============================================
   İÇ SAYFALAR — Page hero, breadcrumb, service rows
   ============================================ */

.primary-nav a.is-active { color: var(--ink); }
.primary-nav a.is-active::after { transform: scaleX(1); transform-origin: left center; }

/* Page hero — başlık + breadcrumb */
.page-hero {
  position: relative;
  padding: clamp(2.5rem, 5vw, 4rem) 0 clamp(3rem, 6vw, 5rem);
  overflow: hidden;
  isolation: isolate;
}
.page-hero .hero-canvas { inset: -80px 0 0 0; }
.page-hero .blob-1 {
  width: 480px; height: 480px;
  top: -160px; right: -100px;
  opacity: 0.32;
}
.page-hero .blob-2 {
  width: 380px; height: 380px;
  bottom: -180px; left: -100px;
  opacity: 0.22;
}

.crumb {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-family: var(--font-mono);
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 1.25rem;
}
.crumb a { color: var(--ink-soft); }
.crumb a:hover { color: var(--accent); }
.crumb .crumb-sep { opacity: 0.5; }
.crumb .crumb-current { color: var(--ink); }

.page-h1 {
  font-size: clamp(2.5rem, 7.4vw, 5.5rem);
  font-weight: 800;
  letter-spacing: -0.04em;
  line-height: 0.98;
  color: var(--ink);
  margin: 0 0 1.25rem;
  text-wrap: balance;
  max-width: 22ch;
}
.page-h1 em { color: var(--accent); font-weight: 400; }

.page-lead {
  font-size: clamp(1rem, 1.4vw, 1.18rem);
  color: var(--ink-soft);
  line-height: 1.65;
  max-width: 62ch;
}

.page-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 1.5rem;
}
.page-meta .pill {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  padding: 0.4rem 0.85rem;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--ink-mid);
  letter-spacing: 0.01em;
}
.page-meta .pill::before {
  content: '';
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
}

/* ============ SERVICE LIST (rich rows) ============ */
.service-list-section {
  padding-block: clamp(2rem, 4vw, 3rem) clamp(4rem, 8vw, 7rem);
}
.service-list {
  display: flex;
  flex-direction: column;
  border-top: 1px solid var(--line);
}
.service-row {
  display: grid;
  grid-template-columns: 90px minmax(0, 1.1fr) minmax(0, 2fr) 56px;
  gap: 2rem;
  padding: 2.25rem 0;
  border-bottom: 1px solid var(--line);
  align-items: start;
  position: relative;
  transition: padding .3s var(--ease);
  color: inherit;
}
.service-row::before {
  content: '';
  position: absolute;
  left: 0; top: 0;
  width: 3px;
  height: 100%;
  background: var(--accent);
  transform: scaleY(0);
  transform-origin: top;
  transition: transform .35s var(--ease);
}
.service-row:hover { padding-left: 1rem; padding-right: 1rem; }
.service-row:hover::before { transform: scaleY(1); }

.sr-num {
  font-family: var(--font-mono);
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--accent);
}
.sr-title h2 {
  font-size: clamp(1.5rem, 2.6vw, 2.1rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.05;
  margin-bottom: 0.5rem;
}
.sr-title h2 em { color: var(--accent); font-weight: 400; }
.sr-title .sr-tag {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 0.74rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-weight: 600;
  color: var(--ink-soft);
}
.sr-body p {
  color: var(--ink-soft);
  font-size: 1rem;
  line-height: 1.65;
  margin-bottom: 1rem;
  max-width: 60ch;
}
.sr-body ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.4rem 1.25rem;
  margin-top: 0.5rem;
}
.sr-body li {
  position: relative;
  padding-left: 1.1rem;
  font-size: 0.95rem;
  color: var(--ink-mid);
  line-height: 1.5;
}
.sr-body li::before {
  content: '';
  position: absolute;
  left: 0; top: 0.55em;
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
}
.sr-arrow {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 48px; height: 48px;
  border: 1px solid var(--line);
  border-radius: 50%;
  font-size: 1.1rem;
  color: var(--ink);
  align-self: start;
  justify-self: end;
  transition: transform .35s var(--ease), background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
  margin-top: 0.25rem;
}
.service-row:hover .sr-arrow {
  background: var(--ink);
  color: var(--cream);
  border-color: var(--ink);
  transform: rotate(-45deg);
}

/* ============ INNER RESPONSIVE ============ */
@media (max-width: 980px) {
  .service-row {
    grid-template-columns: 60px 1fr 48px;
    grid-template-areas:
      "num title arrow"
      ".   body  body";
    gap: 1rem;
  }
  .sr-num { grid-area: num; }
  .sr-title { grid-area: title; }
  .sr-body { grid-area: body; }
  .sr-arrow { grid-area: arrow; }
  .sr-body ul { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .service-row {
    grid-template-columns: 1fr 44px;
    grid-template-areas:
      "num arrow"
      "title arrow"
      "body body";
    gap: 0.6rem 1rem;
    padding: 1.75rem 0;
  }
  .sr-arrow { width: 44px; height: 44px; }
  .page-h1 { max-width: none; }
}